Step 1: Let’s Start from beginning – so what is Digital Marketing? and it’s major parts.
So basically, The Digital Marketing is a way to promote our product or services by Internet or any electronic devices. In other words, Digital Marketing is the process in which we are promoting our brand name with peoples through any electronic devices By Internet.
Here, some main part of Digital Marketing:
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Content Marketing
- Social Media Marketing
- Email Marketing
- Affiliate Marketing
- Google Ads
- Analytics
If you want to learn Digital Marketing for free, so there are some Free Courses which are very helpful for us:
- Google Digital Garage – Fundamentals of Digital Marketing (With Certificate)
https://learndigital.withgoogle.com/digitalgarage/
- Hubspot Academy – Free Digital Marketing Courses
Step 2: So, In this step we have to Learn SEO (Search Engine Optimization).
SEO tools is uses for bring our website on the top in Google Ranking.
For SEO, There are some FREE RESOURCES:
- Moz SEO Guide – If you are Beginners
https://moz.com/beginners-guide-to-seo
- Yoast SEO Blog
STEP 3: Now, Next step is SOCIAL MEDIA MARKETING
Now, here we have to use some popular social platform Like: Facebook, Instagram, LinkedIn etc. for Branding.
For Social Media Marketing, Some Popular platform provides FREE COURSES:
- Meta (Facebook) Blueprint
https://www.facebook.com/business/learn
- Hootsuite Academy – Social Media Basics
https://education.hootsuite.com
STEP 4: Now, Next step is CONTENT MARKETING
In this step, we learn that How to create and promote content like blogs, videos, reels etc.
For Content Marketing, Popular Free Courses are:
- HubSpot Content Marketing Course
https://academy.hubspot.com/courses/content-marketing
- Content Marketing Institute – Articles & Tips
https://contentmarketinginstitute.com
Step 5: Now, How to Learn Email Marketing
In this step, we learn How to reach customers through email.
For Email Marketing, Some Popular Free Tools or Courses are:
- MailChimp Email Marketing Resources
https://mailchimp.com/resources/
- SendinBlue Academy
https://academy.sendinblue.com
Step 6: Now, Next step is Google Ads and Analytics:
Now, we have to learn Google Ads and analyse data from Analytics.
For Learn Google Ads and Data Analytics there are some platform they are provides Free Trainings:
- Google Skillshop – Ads, Analytics, etc
https://skillshop.withgoogle.com/
- Google Analytics Academy
https://analytics.google.com/analytics/academy/
Step 7: Now, in this step We have to do some Practice in real life:
- Just Start a blog with WordPress, Blogger etc.
- Create your own business page on Instagram or Facebook
- Try Google Ads or Email Campaigns for free on a small scale or nearby scale
- Create your own business website and install Google Analytics Plugin
Step 8: In this Step we have to Join Some Popular Communities like:
- Reddit – Digital Marketing
- LinkedIn Digital Marketing Groups
- Quora – Read or answer questions related to Digital Marketing in the blog post